Wandering Confections
Objective:
Develop a logo and chocolate bar packaging for a new candy brand.
Approach:
For this project, I created the company Wandering Confections. I wanted to create a brand centered around the outdoors and use different scenic locations throughout the United States on the packaging. During my research, I studied National Park posters and created my own interpretation.
Let’s take a journey.
The Logo
From the beginning, I envisioned the logo as a compass and it has definitely improved over time. The name came from a long list I developed and shared with my class.
Choose your destination.
Sunrise
Seamist
Sandstorm
Details
Inspired by National Park posters, each bar is meant to take you on a trip through the illustration and ingredients in the bar.
The Wandering Confections logo changes color depending on the product it is featured on.
My love for the outdoors inspired this project and was my first venture into more complex illustration.